Advosense – The Future of Elderly Care

02.11.2022

With intelligent technologies for an elderly care that is made for both patients and nurses.

“The solutions to manage incontinence, especially within inpatient care, are not only ineffective but causing harmful, sometimes deadly, secondary consequences. Thus, we are in desperate need of innovation, and we need to start talking about this.“ Martina Viduka, Advosense


That's why Advosense is leading the way by developing smart care products to help nurses and caregivers meet the increased demands. Initially, the technologies will focus on enabling the optimisation of incontinence treatment. Co-Founder and CEO Martina Viduka tells us why the need has to be met right now, how Advosense is responding to it and what answers they want to find in the BRYCK Healthcare Sprint.

  • Company name: Advosense
  • Company Industry: Healthcare
  • Founded in: 2020
  • Located in: Berlin
  • Team members: 3
  • Website: www.advosense.com

Advosense_Who are you? And what is Advosense for you?
Martina Viduka, registered nurse and co-founder and CEO of Advosense.
Advosense is a place where the elderly feel seen, heard, safe and empowered. We exist to advocate for this vision, creating innovative sensing technologies to do so.


Your team, with its mix of nurses, scientists and computer scientists, brings different perspectives to the table. What do you think is the biggest challenge for the health sector in the future?
Creating the right technologies to support our caregivers and clinicians working with the constraints of a global nursing and physician shortage while providing quality of care to our aging society at a cost that our health systems can afford.


Incontinence remains a taboo subject today. Why do you see a need for action here in particular?
Incontinence in not a normal part of aging, yet over 75% of older adults suffer from this with the majority being women. The solutions to manage incontinence, especially within inpatient care, are not only ineffective but causing harmful, sometimes deadly, secondary consequences. Thus, we are in desperate need of innovation, and we need to start talking about this.


You also want to deliver innovative geriatric care products beyond your software app with the incontinence sensor. How will this make the work of nurses easier in the future?
This way, we create compassionate technologies that really support them in their care routines. By providing nurses with the right information, we save time, reduce waste and help them prioritize personalized patient care.


During the sprint, you will have access to real experts and to the clinic itself thanks to the cooperation with Universitätsmedizin Essen. What does that mean to you and what challenges do you want to tackle during this time?

100%. Bryck has engaged some incredible leaders and visionaries within the Universitätsmedizin Essen. Having access to these individuals will provide us with invaluable experts and insights into the minds of our users and customers. During our time with Bryck we plan to work with our mentors and experts to continue to nail down our quantified value proposition and cost savings and plan our roadmap for further R&D alongside our users.


About the BRYCK startup program:
During intensive 10-week sprints we support early and growth stage startups in achieving their individual goals – with customized support by our mentors and experts, tailor-made for the individual needs and challenges of our participating startups. The program is impact-driven with a focus on new technologies and sustainable business concepts, but above all designed to accelerate your individual startup growth.
You want to participate within our next BRYCK startup sprint?
Click here: BRYCK 10-week Startup Sprint